Nursultan Tuite A good entertaining movie! Good movie, do not a comedy and parody, not just a film about drug addicts and irresponsible people. Film about the cynicism of our time on the venality of all. With the offer to see the world differently. The depth of the fall into the abyss of immorality. There is black humor and is not normative lexicon, as well as elements of eroticism and a lot of blood. The world of advertising so is business. The ending is so generally pleasantly surprised. Such an end, but as it turned out is not the end. Frankly I do not understand people who write something like "wasting time", etc. Movies must be different! And do not worry on the "worst film of the book." Just look!

Radu_A Jan Kounen's adaptation of Frédéric Beigbeder's bestseller has, to put it in wiki lingo, multiple issues. First, it commits the deadly sin of literature adaptations: excessive off-the-screen narration by the main character Octave, an abusive, drug-addicted advertisement creative. There's a lot of plot development which is never on-screen, and the narrator tries to do exactly what he blames the advertisement business for: lead us astray.That's the second weak point of this film: by following the main character's viewpoint, it invests advertisement with almost god-like power. However, studies in the field (as one's own living experience) do not confirm a definite impact of advertisement on consumer choice. If you are aware of this, and especially if you are a woman, and most especially if you are a homemaker, you may find the constant bickering on the ease of manipulating (female) minds rather off-topic and sexist. To be fair, this irritating aspect is faithful to the novel.But to conclude with the third and major flaw of the film: the stereotypes don't allow for any social statement. If larger-than-life characters keep dishing it out against society and each other, where is the social comment? And if it's a drama, why not focus on the main events - Octave's falling out with his job and lifestyle, and his incapability to admit his feelings to the only woman he's ever loved? Instead, the viewer is being bombarded with F/X and heavy visual leanings on Spike Jonze, the Coen Brothers and Terry Gilliam, leading more or less nowhere.The sad thing is: when there's no talk and no abuse, this is actually excellent stuff. A wordless 'alternative ending' really does what the rest of the film was only gibbering about: deliver an accurate summary on how the wish to make one's life less twisted will ultimately remain a (death) wish for the 'civilized' man. More of such imagery, and this would have been a masterpiece.

Hercooles1 Yesterday, I saw this movie in a sneak preview of a German cinema. In Germany this film is called 39,90 like the title of a book from Frédéric Beigbeder that is also an impeachment against the advertising industry. 99 francs is a funny, cruel and "sloping style" satire. It provides an funny and terrifying real insight into the world of advertisement. Coevally, this film is something like a personality profile of a man that is a victim the world he created. A unreal, pseudo-world, in which you can get everything for money.Nothing in 99 francs is subtle, like advertising isn't subtle. Advertising is mostly one: No, not annoying. It's repetition. The repetition of itself and - in content - of references in movies, literature and art. And so it's logical that this movies refers to all different culture historical things to charge consumerism. So there are allusions to "A Space Odyssey" or "Fight Club". I think you have to see this movie to make up your own mind because it's really hard to describe this visually stunning movie because feels like a roller coaster with lots of loops.

franck-25 This movie was made like a giant advertising with very rhythmic effects and fast moving pictures. At least, it will keep the eye entertained during the whole movie but there's more in it. It describes in a fun way what everybody knows is a sad world. Drugs, sex parties, late work hours, pretentious people, and meetings with stupid people, this is the way it works in the advertising industry. It's a very funny criticism of advertising and the way it's made. I feared it would not do justice to Beigbeder's excellent book but in fact it's quite good.Most of all, Jean Dujardin is very good in his role. He could be one of those mens you see working at Publicis on the champs Elysees ! Some people may not like the movie because there is a lot of sex and drug taking inside the movie. Yet, it's a good social depiction of this world. Don't go with the children's (the rating is not very explicit about the real content of the film) and enjoy yourself.