Rein Scheepers The idea for this movie is actually really good. 'We advertise for a fake company and see how many people fall for it'. The only problem with this movie is that the production is pretty unprofessional and sometimes quite annoying. Of course I understand that it's produced by two students but it's not commensurate with the large budget.The difference between shots are too big, some shots are filmed really steady and look professional, other shots are filmed with a handy cam by someone who apparently has some sort of Parkinson. They rather invested more money into a camera crew than all that money for the advertisement campaign.Well, overall it's not a bad movie. The guys are funny, the concept is good but the production annoyed me a bit. Do you want to enjoy a massive high-priced prank? Watch this movie, it won't disappoint you.

dr_araman I saw this at ICAF film festival last week and it was something amazingly interesting for a novice attempt by two students of a film institute. The way the ad campaign is prepared is an eye opener for all. It shows how any thing can be sold if dressed up well enough. The reaction of the Czech people is not much different from what I would expect from people in India - the only difference is ... we Indians can relate to it much better , being subjected to such fooling time and again by our corrupt politicians who take people for a ride every election and drop them dead until the next election to be revived again to face the same ordeal....and it is amazing that people don't learn anything at all. They die and get reborn to this stupid game any number of times, as if it is reward enough, by itself! I liked the way the two students owned up at the end and faced the people explaining why they did what they did... and it makes sense that the media is powerful enough to make things happen and by the same token it can also help open up the people's awareness to a level where they can put an end to state sponsored manipulation and duping. Overall it is a nice documentary to watch and learn from. Excellent direction, editing and photography and simple but brilliant plot. I came out much satisfied after seeing it -a film worthwatching.

milo970 after weeks of advertising at the tax payers expense via a student grant; about 2000 hapless consumers including the aged and handicapped listen to preposterous ribbon cutting speeches and charge/jog while complaining about lack of parking across a paddock to find the hypermarket is a canvas facade on scaffolding. Listening to amateur Czech consumers angry abuse about the perpetrators is a very funny thing!The build up was painful as filmmakers attempt to poke obvious jibes at the likes of BBDMs Czech office that helped them create a radical campaign. About as funny as most non-English speaking comedy; "look Vladimir, he throw pie in face!".....yes, we've seen that one...sigh...welcome to the West. But it was worth it to see the irate responses of the elderly and confused.Why? When the filmmakers were finally quizzed. I believe their point was that citizens blindly obey and will go to the EU referendum the same way. The Govt and big business are lying to us. 'Look…' they say; 'we just paid them to do the same thing.' If you enjoy the spoutings of incensed people, Milo says check it out.

francesca (frances-29) are we really that stupid? sorry but it seems so.. great idea..the guys that actually did this are amazing and so down to earth..they showed up at tiff (well, one of them did) and you could really realize who comes up which such ideas...young freaks (and it's a compliment) that are convinces that something they do can actually change the way people think, even if at a small range (perhaps far too small)..has it changed anyone? well, the czechs may have some unresolved problems (the boys are actually suing the government :))..but it seems as the movie continues its road along europe it becomes more obvious that such a prank was all so needed..a wake up call maybe for europe..to ad or not to ad..to believe everything they sell or not to believe anything they sell