Once in a Lifetime: The Extraordinary Story of the New York Cosmos

2006 "The untold story of the team that had America at its feet."
Once in a Lifetime: The Extraordinary Story of the New York Cosmos
7.3| 1h37m| PG-13| en| More Info
Released: 01 January 2006 Released
Producted By: GreeneStreet Films
Country: United States of America
Budget: 0
Revenue: 0
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Synopsis

In the 1970s the North American Soccer League marked the first attempt to introduce soccer to American sports fans. While most teams had only limited success at best, one managed to break through to genuine mainstream popularity - the New York Cosmos. The brainchild of Steve Ross (Major executive at Warner Communications) and the Ertegun brothers (Founders of Atlantic Records), the Cosmos got off to a rocky start in 1971, but things changed in 1975 when the world's most celebrated soccer star, the Brazilian champion Pele, signed with the Cosmos for a five-million-dollar payday. With the arrival of Pele, the Cosmos became a hit and the players became the toast of the town, earning their own private table at Studio 54. A number of other international soccer stars were soon lured to the Cosmos, including Franz Beckenbauer, Rodney Marsh, and Carlos Alberto, but with the turn of the decade, the team began losing favor with fans and folded in 1985.

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stancollins One of the bubbliest, most rollicking, and most surprising documentaries you'll ever see.I am a soccer fan, but you won't have to be one to enjoy this movie. If you like anything about the 1970s--the music, the disco scene, the cheesy TV graphics--you'll love this movie.It's premised on the nearly-insane vision of multimillionaire media mogul Steve Ross to make soccer a big time sport in the USA. It led to absurd spending, classic sports excess, and surprise, surprise--sold out stadiums! The whole thing was a roller-coaster destined to crash from the very beginning, but my it's fun to watch happen.The cinematography is quick, flashy, and usually tongue-in-cheek. The interviewees inform, hedge, dodge, bicker, and blame. You end up with a partially contradictory but often balanced view of what happened with this wildest of teams. The personalities of this movie are its most endearing quality.It all makes for an entertaining story for non-enthusiasts, but an epic story for anyone with any liking for this game. There are a few factual discrepancies (the largest of which was that the NASL had accomplished a few things in cities other than NY before Pele ever got there), but they're more than compensated for by the insight the film gives to its central topic.
James McNally I saw this film at the Hot Docs Film Festival in May 2006. The North American Soccer League was struggling along through the 1970s until the New York Cosmos, owned by Warner Communications head Steve Ross, decided to bring superstar Pele to the Big Apple. Suddenly, attendance was up, and the Cosmos started winning. Continuing the formula by bringing some European stars over, the Cosmos won several league titles over the next few years. In the process, the once-moribund NASL expanded quickly to 24 teams. Unfortunately, the resulting dilution of talent, and the inability of smaller-market clubs to pay the huge salaries demanded by European or Latin American stars, meant that the league soon imploded.The film tells the story with humour and verve, and it's hard not to be a little bit nostalgic for the days when 70,000 people would crowd into Giants stadium to watch "the other football." But ultimately, the Cosmos' strategy was short-sighted. Building an audience for soccer in North America was going to take time, and the free-spending style of Ross and the Cosmos attracted only fairweather fans, who would melt away as soon as the team stopped winning. Other franchises couldn't attract enough fans in the first place, and the league suffered as a result.It was interesting that the director admitted afterwards that he is a huge fan of Chelsea Football Club in the English Premiership. Chelsea are following a similar strategy at the moment, with the seemingly endless billions of owner Roman Abramovich funding the construction of another superteam. So far, they've won back to back titles in England, but to the detriment of the league, according to many observers. Without a salary cap, the English Premier League drains talent away from the rest of the world, and Chelsea are the richest club of all. This concentration of talent makes the game less competitive in the long term, and while it may attract a few new fans, they're not the sort of fans who will stick around if and when the team starts losing.Many of the American innovations brought to the game by the NASL have made it into the game in the rest of the world. For example, penalty shootouts to decide games tied after regulation time. This will always be unpopular with football purists, but for the casual fan, it certainly adds excitement to the game. Other gimmicks weren't so successful, thankfully. Who wants to see cheerleaders at a football match?The only flaw in the film was the absence of any present-day interviews with Pele or Johan Cruyff (who played for the Los Angeles Aztecs and Washington Diplomats franchises), though I believe numerous attempts were made to obtain their participation. The director Paul Crowder promised lots of fun stuff in the DVD extras, including their attempts to get Pele on board.
johnstevens1711 I knew a little about the New York Cosmos before I saw this movie, and had always been intrigued as to how Pele, Beckenbauer and others came to play in a country that had seemed so apathetic to association football or soccer.The movie tells the story of exactly how this happened, beginning with the purchase of the Cosmos by Steve Ross of Warners Communication as a favour to the owners of Atlantic Records in the mid 1970's. They immediately signed the world's best known player Pele, and as media interest grew, the popularity of the club also grew. Following Pele, several established European players came over the join the clubs of the growing league, whilst the Cosmos recruited Italian Chinaglia and German legend Beckenbauer amongst others. The Cosmos ended up playing in front of 80,000 fans and winning several league championships, before imploding in the early 1980's.The film features testimony and recollections from many of the principal protagonists, although the deceased Ross is not present, and Pele declined to be involved. This makes for some good moments as several different people claim the credit for the same thing on more than one occasion. The soundtrack is fantastic and the soccer action well presented, although not using classical football broadcasting techniques, such as wide angle shots. I enjoyed the film, which unfolded the story of the Cosmos in an interesting and rather fun way. My favourite moments were recollections from the amateur American players who had the luck to play with several of the greatest players to play the game. These men seemed humble and were all amusing and engaging. They certainly looked better than the arrogant Chinaglia.My only sustained criticism of the film is that it rather rushed the ending and the slide towards oblivion of the Cosmos, dwelling a little too much on the signing of Pele. However, this is a minor flaw. Any fan of football interested in the history of the game should watch this well made documentary.
Cabrone What a crazy laugh the New York Cosmos must have been back in the 70s! This is the story of one man and his dream to turn what was not much more than a pub team playing in a delapidated stadium into one of the best. Although the wheels came completely off in the early 80s it must have been huge fun whilst the show was on the road. As a football fan what would I have given to have Pele and Beckenbauer in my team (maybe even the crazy Chinaglia too), football is all about passion and dreams and the management team at the Cosmos delivered the fantasy in spades.The film runs at a slick pace and there are lots of funny moments, the Mick Jagger bit made me laugh out loud. If you love football go and see it, you won't be disappointed. If you don't you'll still enjoy it as this is as much about all the clashing egos as much as what the team did on the pitch.