yemanuel-146-763577 This is an excellent film that starts with an earnest attempt to unearth the true impetus of the animal rights movement, and with an unexpected try at the outset, to refute necessity of the movement. The film takes an interesting turn, and includes illuminating interviews with prominent individuals. Despite the serious subject matter, the film is entertaining and has a certain vigor, and humor, that keeps the viewer riveted from start to finish. It's nearly impossible to ignore the material this film presents, and it'll leave you with the perhaps irresistible urge to view things with a different lens. This is required viewing for all critical thinkers, both within and outside of the animal movement. Be prepared to challenge all you once knew!

justine langseth This documentary was brilliantly pieced together. I absolutely loved how Mark took the side of the sceptic and questioned everything as a meat eater would. He left no question unanswered. I felt the same as another reviewer-I was concerned about the possibility of having to watch another film with a lot of graphic content. This film didn't have that. It explained this social justice movement on an intellectual level and he included a lot of humour. It was a refreshing take on an otherwise very graphic and violent subject. I sincerely hope this gets aired in schools, on TV.. the public needs to see this film. I've seen this documentary twice and I bought copy so I could show it to friends.

Stevan Harnad NATURE IS AMORAL, BUT HUMANS NEED NOT BEThere is no suffering that humans inflict on nonhuman animals that we do not also inflict on humans. But the vast difference is that the suffering we inflict on humans is seen as wrong by most decent people worldwide -- and it is also against the law. Not so for animals. They are not protected by the law and most of us are not only unaware of their agony in breederies and slaughterhouses and in their destroyed habitats, but we are actively sustaining it as consumers. Most of us believe, for example, (1) that meat is obtained humanely, and (2) that it is necessary for our survival and health. Both of these beliefs are profoundly, tragically and demonstrably wrong. Reducing and eventually abolishing the gratuitous suffering that our species is inflicting on other species is one of the most pressing moral imperatives of our age. This film will help open the eyes and hearts of decent people worldwide to the enormity of the agony of innocent, helpless creatures at the hands of our species, to the fact that their suffering is unnecessary, and to the urgency of adopting laws to protect them.

Carrie P Freeman I was impressed with how many philosophers, scientists, activists, and scholars he interviewed in the film -- lots of the authors of all the books I read -- to help provide their perspective on the logic and ethics of animal rights. My favorite part is in the middle when the cameraman has an emotional epiphany (mind explosion) about his newfound enlightenment about animal rights and the magnitude of the suffering we are inflicting on animals (it really does change your perspective on the world to become anti-speciesist), noting that it isn't sentimental or cute to stand up for the rights of fellow animals. It is just the right thing to do.