Advertising Rules!

2001
5.7| 1h48m| en| More Info
Released: 04 April 2001 Released
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Synopsis

Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?

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Tracey (kneazles) As a girl from a German-Swiss background with absolutely no grasp of the German language, I just happen to ADORE this movie. I saw it on Deustchwella (I believe) a good couple of years ago, but decided to rent it from Blockbuster again. I am so glad I did -- this movie has a message and shows how people can become greedy in an ever-changing, up-to-date advertising world where being cutting edge is "in" and old fashioned is "out."Viktor Vogel is a beautifully complex character that isn't two dimensional; he actually has substance which I find that North American films are lacking in spades. You can relate to him and his quest for the perfect career as a Creative Designer in Brainstorm, and you watch his transition from good guy to executive bad guy -- only which will he choose at the end?Eddie is a great character representing old world traditions and a love for the cutting edge that was "cool" way back when. Longing for that spark to come back into advertising, he loathes Viktor's laid back approach as any elder employee who was a big shot would to a threatening younger employee.However, this movie just plain ROCKS. I love the way that the director Kraume goes from tripod to hand-held is reminiscent of Tarantino and Cuaron's styles. Overall, a 5/5 stars, even with English subtitles. After all, where else am I to learn my German better than in movies?
StupidMick-1 Spoilers!!!!I think the ending would have been better if after he goes to the big meeting it shows him at his desk and A man ask him what "is it like to save the whole company", and he just smiles and says "Have I ever told you about my Father" And then the movie ends without showing what idea he pitched If death was just a long sleep with everlasting dreams, couldnt we be dead now.
tinskies03 I found that this movie was very light-hearted and hysterical. I am in the German Club at my school (being a German speaker) and found this movie to be one of the funniest I have seen yet. Simply wonderful. The story is good, the actors are convincing, and the end is strange yet happy. An overall enjoyable film!
mondenkinder One of the sentences you learn going to a filmschool is: "A comedy is only a comedy if someone is laughing. If nobody is laughing, then it is not a comedy. It is something else."I think this is what best fits for this film. It is a story about a young guy (Viktor Vogel, whyever this comic-name) seeking a job in a big commercial company. He finally gets there, but only because the company needs him to make a deal with Opel. After the deal has gone, he is kind of thrown out.That's the story. I don't think it's funny. Let alone all those little things like the (german) synchronization, of the mumbling voice of Götz George, of all the stereotyped characters without any depth nor wound. The film was okay if it would have been broadcast on the television. But it simply doesn't fit into a cinema room. For this it is too "small". I'd recommend this film only for: how not to make a funny film.