The Coca-Cola Kid

1985 "A movie felt never so refreshing!"
5.9| 1h38m| R| en| More Info
Released: 14 July 1985 Released
Producted By: Australian Film Commission
Country: Australia
Budget: 0
Revenue: 0
Official Website:
Synopsis

An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.

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Reviews

pepe4u22 Just finished watching this movie and it was a very nice and pleasant movies. Eric Roberts lights up the screen with his performance as he dominates his time on screen. The movie is short and yet taut with good pacing and even though it is a rehash of many films it has a freshness due to the interesting locations and the ambiance of the surroundings. Greta Scacchi is simply stunning and she just has a nice aura about her on screen. The description that Eric Roberts uses to describe the coca cola product is very good and made me grab on and i just liked this movie a lot it does not take itself too seriously and it is fun entertainment.
Hairy_Lime POSSIBLE SPOILER Because Greta Scacchi does not burst naked from a Santa Claus costume in an explosion of feathers in all that many movies so when it happens, praise MUST be given. So it was lightly plotted, poorly scripted, slightly less than chuckle-at-able, implausible, and limply acted. WHO CARES?
jtmazibrook The film is billed as a comedy and will indeed leave you laughing at many of the situations the central characters get themselves in and out of. The movie should be viewed as a satire of the great American sales and marketing force on the global marketplace.A hot shot marketing guru from corporate is assigned to help sales down under. He quickly finds a different pace of life and cultural values that he finds hard to adjust to. He continues on "his way" even down to the music for a new series of commercials. He knows "his way" worked well in the U.S. so it should work well anywhere.Humorous side trips make the journey enjoyable as the guru quickly finds a large area that has no Coca Cola sales. He goes to investigate and finds a local soft drink bottler has the entire area to himself.The guru uses every gorilla marketing trick he knows to bring the local bottler into the Coke family, but the local bottler resists and even offers Coke a deal. Coke invades the local's territory and the local realizes he cannot win against the Coke attack.Coke's decisive win costs the company the guru as he finally begins to understand that other things in life, emotions and cultural values, are more important than business wins.I enjoyed the film and recommend it to you, especially if you want to see a funny version of the 60's novel "The Ugly American."
Pat1973 I love Eric Roberts but what is this movie about? I know what the premise is about but dam was this movie horrible! Eric is a strong talent in this dark-comedy but I swear that song is the only thing I really liked! I just bought the movie for Eric and that awesome song! The song gets 4 stars but the movie out of 4 star gets a 1/2 star. Love ya Eric but this was not for me!