ma-cortes This horse-opera is an excellent , meaty Western ; it contains interesting plot , intrigue , thrills , shootouts and results to be quite entertaining . A gunfighter (Alan Ladd) named Choya (as someone obligingly explains Choya is Spanish for cactus) along with a swindler (Robert Keith) take part in a scheme to bilk a rich cattle family (formed by father , Charles Bickford , mother, and daughter , the feisty Mona Freeman) out of half a million dollars by pretending to be their son, who was kidnapped as child . As tough Choya (in fact, when asked if he has some friends he answers : ¨My guns¨) impersonates the long-gone son of wealthy rancher . The picture gets action Western , shootouts , a familiar drama and is entertaining and well realized . A fairly gripping film ,being probably one of the best Western in the fifties , including frenetic action up and down . Nicely balanced thrills , intrigue , drama and a love story . The highlights of the film in the course of action are the climatic shoot'em ups , thrilling pursuits and violent fights . The traditional story as well as complex screenplay was rightly written by Sydney Boehm based on a novel by Max Brand . The enjoyable tale is enhanced for interesting moments developed among main characters and especially on the relationship between Alan Ladd, pre-Shane, and Mona Freeman , the prettiest of heroines who even played a 60 minute broadcasting radio adaptation of the movie reprising her film role . Magnificently performed by Alan Ladd who proves to be as two-fisted as his name ,Choya, and an old veteran Charles Bickford , they are awesome experts in the art of conjuring sensational acting , here are reunited in this atypical but thought-provoking western with a lot of reflection , distinguished moments and dramatical attitudes , in addition a multitude of entertaining situations . Most of the fun in this one is picking out the locations and identifying stock performers , as there appears several secondaries such as Robert Keith , Peter Hansen , Milburn Stone and veteran actors as Joseph Calleia and Tom Tully giving the stars solid supports . Glamorous as well picturesque cinematography in shinning colour by means of Technicolor ; it is superbly caught by cameraman Charles Lang , though being necessary a correct remastering . Shot on location in Portal, Globe, Salt River Canyon,San Simon,Douglas, Arizona, USA Kanab Canyon, Kanab, Utah, and valley of Rio Grande . Thrilling as well as lively musical score by Roy Webb. This is another superbly powerful Paramount Western being compellingly directed by Rudolph Mate . He was an expert cameraman and director of the classic D.O.A and filmmaking occasionally for cinema all kind of genres . Polish-born Mate was an assistant cameraman for Alexander Korda and later worked throughout Europe with noted cameraman Karl Freund , director Carl Theodor Dreyer and Erich Pommer . Dreyer was so impressed with his work that they hired him as cinematographer on The Passion of Joan of Arc . Mate was soon working on some of Europe's most prestigious films, cementing his reputation as one of the continent's premier cinematographers. Hollywood came calling in 1935, and Mate shot films there for the next 12 years before turning to directing in 1947. Unfortunately, while many of his directorial efforts were visually impressive ,especially his sci-fi When the worlds collide (1951) , his labour as cameraman was excellent . He realized a variety films of all kind of genres as Adventures : The Black Shield of Falworth , Seven Seas to Calais , Western : Three Violent People , The far horizons , Noir films : Union Station , Second chance .He also directed Epic films as The Barbarians and The 300 Espartans . The films themselves were for the most part undistinguished, with his best work probably being the film-noir classic DOA (1950). ¨Branded¨ rating : Better than average , 7. This is a fair stuff for Alan Ladd fans and Western buffs . Well worth watching .

Nazi_Fighter_David The opening scenes set the tone of the film… Ladd, an itinerant gunman known simply as Choya and with the aid of a tattooed birthmark, passes himself off as the lost son and is accepted wholeheartedly by the parents (Bickford and Royle) and Ruth (Freeman), the man's sister… Ruth had responded to his arrival on the ranch as any pretty woman would respond to a mysterious, handsome stranger, but she rapidly sets right to the fact that he is a relative… As soon as he is welcomed as Richard Jr, however, something happens to Choya… As a member of a loving family, Choya experiences feelings denied him by his own childhood and became increasingly sickened by his contribution in the tricking…Leading a cattle drive to El Paso, Choya decides to give up his charade revealing his true identity to Ruth, who turns on him with consternation and antagonism… There remains only one way to redeem himself and make up for the distressing emotion he has caused the Lavery family: To find their real son… All the elements in "Branded" are taken directly from the straight-shooting school of Western movies… Choya, despite his confession to Ruth that he is a "four-flushin' thief," is true-blue outlaw hero… The smart Leffingwell has him classified correctly: "You won't hit an older man. You ain't the kind that'll draw first, or shoot a man in the back." Even with the rules thus outlined, Ladd still has a chance to present his standard beguiling bad guy early in the film, merely holding back a victorious smile as he pretends confusion over the elder Lavery's excited reaction to his birthmark… Besides its other values, "Branded" is a visual delight… In fact, the movie's one drawback as a Western entertainment is a lack of big action highlights

alexandre michel liberman (tmwest) At the beginning of this movie someone asks Ladd if he has any friends, he answers "my guns" and if he has any kinfolk to which he replies "my horse". He gets involved in a plot, impersonating the kidnapped son of a rancher who was missing since he was five. However, he falls in love with Mona Freeman who was supposed to be his sister. This was an unusual role for Ladd to play, and it adds a lot to the film, because you don't quite know what to expect from him. There is here everything you can ask from a good western: an interesting story, colorful, and a lot of action. It was the first western directed by Rudolph Matte. I saw Branded when it was released in the fifties ,with crowded matinées. I enjoyed it and still enjoyed it when I saw it recently.

dbdumonteil The imposter topic is very rare in a western:we often find it in a classic detective film like "no man of her own"(1950) and its French mediocre remake "I married a shadow" (1982).Except for the short prologue ,first half looks like a psychological suspense.Second part is more eventful,although not at the expense of Alan Ladd character's frames of mind.The hero actually is in need of a family;we know it from the start,Alan Ladd's wistful face tells it all.Love interest-which might be some kind of faux incest-is not as convincing as the hero's searching for haven ;it's a pity that the mother's character is not more present because she is,more than Mona Freeman's one,the keystone of the story.Also a work of redemption ,because Ladd will try to redeem himself ,and a plea for peace and understanding,proof positive that a western does not need a violent showdown to be successful.The Rio Grande becomes a beautiful symbol,as human as political,and the scene when the Father takes in the two men on its banks has a biblical grandeur.Rudolph Mate shows here that a B western can sometimes be deeper than so-called" A grade" classic ones.